Enrolment options
Summary
Digital
technology has revolutionized how political ads are delivered and
consumed, giving political campaigns increased possibilities to target
and tailor their messaging to specific audiences—a practice known as
political microtargeting (PMT). While PMT has potential benefits for
society, it also entails significant risks that have yet to be
adequately addressed by regulators around the globe.
This course
offers fundamental guidance on PMT for policymakers, civil society, and
other relevant stakeholders, providing recommendations for action and
an overview of possible protective measures.
Who is this course for? Policymakers, civil society, and other relevant stakeholders
What will you learn? After taking this course, you will be able to:
- Explain what political microtargeting is
- Name examples of elections where political microtargeting has been used
- Name several risks of political microtargeting
- Name mitigation measures and their respective advantages and limitations.
How much time do you need to invest? You will need approx. 50 minutes to complete this course.
Topics:
political microtargeting, election, social media, data-driven campaigning,
personal data protection, privacy, misinformation, profiling, voter
mobilisation, voter manipulation, polarization
Certificate:
The platform will automatically generate a certificate of participation
once you have finished the course.
Course Developers: GIZ / p-didakt
Course Providers: GIZ
Course Contact: GIZ
License: CC-BY-NC-ND
Publication Date: September 30th, 2024
